Settings and Interventions

Building an Understanding of Anti Stigma Campaigns

For this session you will be considering and analysing a number of examples of anti stigma interventions, either relating to HIV or LGBT issues.

This is a chance to really dissect and pull apart some interventions, looking for what you think are good practices and learning from any mistakes that have been identified.

The description of and links to the intervention examples are:

To help you analyse the studies the following questions may help:

  • What are the interventions good points?
  • Are there any ‘weak’ points with the intervention?
  • Are there main themes or steps the interventions share? If so, what are they?
  • Where do they intervene? (what is the setting)
  • Who do they intervene with? Why that audience?
  • Are there transferable or replicable points with the interventions?
  • Considering each intervention, could that intervention be reproduced by your own organisation or within your region if not appropriate for your organisation?
  • If so, are there any changes they would have to or would like to make?
  • What are the facilitators and barriers involved in reproducing that intervention or building an intervention along similar lines.

You have up to two hours to analyse as many of the case studies as attract you.

When the time is up, spend some time going through your notes, identifying the key points you think are important in building effective and appropriate anti stigma interventions. It may help to develop your notes on one HIV stigma campaign and one LGBT stigma campaign that you would be interested to replicate in your work or region.

Next module: Using Social Marketing to engage with MSM

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It was developed in the scope of the ESTICOM project ( under the service contract 2015 71 01 with The Consumers, Health, Agriculture and Food Executive Agency (Chafea), acting under powers delegated by the Commission of the European Union.

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The authorship lies with Terrence Higgins Trust (THT), London, England and Deutsche Aidshilfe (DAH), Berlin, Germany jointly.

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